Overview
Google Product Reviews Update aims to promote review content beyond most of the templated information you see on the web. Google said it will promote these types of product reviews in its search results ranking.
Google doesn’t directly penalize lower-quality product reviews that have “thin content that simply summarizes a bunch of products.” However, if you supply such material and discover that your rating has lowered because other content is promoted above yours, it will definitely feel like a punishment. Technically, according to Google, this isn’t a penalty against your content, Google just rewards sites with more insightful review content by ranking above yours. Technically, this update should only affect product review content, not other content types.
What is the Google Product Review Algorithm?
The Google Product Review Algorithm also called the Product Review Program, allows you to display brief product reviews to your online target market on Google. Ratings usually range from 1 to 5 stars and are either above or below the product on your screen. You can understand this better by hiring an SEO agency. These ratings average the total number of customer reviews from merchants, review sites, review aggregators, and Google users. Google calculates these customer reviews extensively before finalizing the product.
The most important importance of these product reviews is that they enable customers to make a purchase decision. Based on these ratings, they can easily compare several products and choose the best tones. Also, when you own a product review site, more and more of these customers are driven to your product pages by Google’s product review algorithm. They visit your website and this increases the traffic which gives you the benefits of website monetization.
Google’s July 2022 Product Review Algorithm Update is Now Available
The July 2022 Product Reviews Update, the fourth in a series of improvements targeting low-quality reviews, is rolling out, according to Google. The update was expected to be completed in two or three weeks after it went live on July 27
If Google’s announcement comes as a surprise to you, that’s because it is. Many Google algorithm changes come without warning, including all product review updates to date.
Here’s all you need to know about the Google product review algorithm update in July 2022.
What is the purpose of this update?
As we mentioned, this is the fourth incarnation of the product review update.
Going back to Google’s first product review update in April 2021, the update’s mission was simple. Google wants product reviews to contain helpful and useful information that includes a comprehensive review and testing process.
Unlike some online e-commerce vendors who simply post product information from vendor websites, Google encourages users to share in-depth research that provides more value to users.
What’s new with the July Google product review update?
This update will “reward” reviews that share detailed research rather than the brief content that appears on the manufacturer’s website. Some examples of criteria that Google looks for are:
- Explaining product expertise when needed.
- How does your product differentiate itself from its competitors?
- How the product has improved and how it can solve problems from previous models.
In short, Google wants to know information about your product firsthand. This means that overwriting content that is already available online will not work. Google is looking for unique content, even the photos you provide.
This is not a significant update and only applies to sites that publish product reviews, it does not include places where customers can leave reviews on your page. This only applies to sites that publish comprehensive reviews.
What’s Changing?
The algorithm is designed to reward reviews that share in-depth research rather than thin content that summarizes the information found on a manufacturer’s website. There are no new instructions included in the recent update. We encourage websites that publish product reviews to focus on meeting Google’s strict criteria for high-quality content. In short, Google wants to see that you’ve tested and experimented first-hand with the product you’re reviewing.
You can make this clear to Google and your readers by including information such as quantitative measurements, pros and cons, comparisons to other products, and so on. Overwriting the same content that already exists on the site will no longer break it.
The Google Product Ranking Algorithm is a super complex program that works based on algorithms on the Internet. The best of this algorithm can be used to drive the desired traffic to your website once you understand how it works. In addition, Google constantly updates this algorithm to increase its effectiveness. The new google product review algorithm update of July 2022 has features that increase the effectiveness of SEO trends, keyword optimization, and a lot of other search engine optimization features.
Who is affected by the latest product reviews update?
Websites that publish product reviews on their website are the ONLY websites that will be affected by this Google update. E-commerce websites, affiliates, and general product review sites are the sites that can be expected to be affected by this update.
If you see a change in rankings in other industries over the next two weeks, it’s important to note that it’s not related to this update. Only websites that publish product reviews will see significant changes. Any other fluctuations in rankings may be due to background search updates (which happen every day) or changes to your website or a competitor’s website.
Conclusion
As mentioned in detail, this new update also targets low-quality product reviews. For this reason, any review that does not include extensive and detailed product information will be suspended for further approval. If these reviews don’t have the right description or don’t follow the latest SEO trends, they may not show up in the search. If you find this confusing, you should hire an SEO agency to deal with this issue. This latest update has many benefits and can have a very positive impact on your website traffic!
Related Topics:
Google Helpful Content Update 2022
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